Problem clarity
Can a target buyer describe the pain in their own words?
Economic test
Is there clear budget authority and urgency to switch?
Distribution test
Can you reach the buyer consistently in one primary channel?
Use this checklist to turn vague confidence into evidence.
Can a target buyer describe the pain in their own words?
Is there clear budget authority and urgency to switch?
Can you reach the buyer consistently in one primary channel?
Ready to pressure-test your startup idea?